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New Facebook Ad Campaign Will Urge Consumer To Stream Live Video

Facebook's planning an ad campaign, including TV ads and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to a report in the Wall Street Journal. Facebook Live, which debuted in April, is being used by publishers and public figures, "some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month. With this ad campaign, Facebook hopes to win over ordinary users, who don’t live-stream as often," people familiar with the effort told the Journal.

Read the whole story at Wall Street Journal »

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