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Arizona Coyotes Apologize For Past Campaigns

The Arizona Coyotes are ditching cliched ad campaigns for this upcoming hockey season. Gone are the slogans and tag lines with the team focusing marketing efforts solely on players and on-ice performance.The NHL team has even penned a letter to fans apologizing for past ad campaigns with slogans such as “Join the Hunt,” “Run with Pack” and “Coyotes Cool.”

Read the whole story at Phoenix Business Journal »

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