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Most Retailers Invest In Social Marketing

  • The Drum, Tuesday, October 4, 2016 8 AM

Social and mobile marketing are becoming more important to retailers, who are putting more resources into digital efforts. The “State of Retailing Online 2016: Marketing and Merchandising,” by the National Retail Federation and Forrester, uncovered that paid search and email marketing top the list in terms of importance, but social and mobile are quickly making inroads.

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