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Email Helps Marketers Close The Loop On Retention

  • eMarketer, Wednesday, October 5, 2016 7:59 AM
In April 2016 research conducted by email personalisation company Sailthru and Forbes Insights, 32% of executives polled in Europe and the US said their customer retention efforts were instrumental in creating sources of referrals and recommendations from existing customers. Another 19% mentioned that customer retention efforts were important in driving incremental purchases.

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