BIZ DEV: The Republik Named First AOR For FHI

The Republik, Durham, was named the first agency of record for supply chain company, FHI (Freight Handlers, Inc.). The agency will handle all advertising, consisting mostly of print and online elements. Previous marketing was limited to trade shows and word-of-mouth. A management transition prompted the decision to hire an agency and add advertising to the mix.

FHI is expanding its operations outside its traditional vertical market, which is the grocery business, and will now offer supply chain labor solutions for non-grocery retailers, distribution centers and manufacturers.

Additional clients of The Republik include Hanwha L&CSurfaces, PrivatizeMe, First Flight Venture Center, Lexis Nexis and The Franklin.

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