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Tesco Claims Customer Trust Is Back At A Four-Year High

  • The Drum, Thursday, October 6, 2016 6:22 AM

Tesco has cemented its turnaround from the bleak position of two years ago, claiming that customer trust is now at its highest in four years. The fact that trust is greater than before the damning GBP250m accounting scandal is testament to chief executive Dave Lewis’ strategy of not trying to “advertise your way out of a problem you behaved your way into.”

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