• by Tanya Gazdik , October 7, 2016

KLM Royal Dutch Airlines is prepping an interactive pop up in San Francisco to showcase its services and offer the chance to win trips to Amsterdam.

Travelers are invited to San Francisco's Union Square Oct. 14-22 to learn more about the airline and experience its innovative and customer-centric approach to service and design.

The KLM Pop Up will showcase the airline’s amenities by offering visitors the opportunity to experience the World Business Class, a virtual reality simulation of the KLM Boeing 787 Dreamliner, and the chance to win roundtrip tickets to Amsterdam.

Visitors can earn up to five entries for KLM ticket giveaways with an RFID bracelet that allows them to check in at five interactive stations throughout the pop up. Each station highlights signature KLM features including: 24/7 social servicing, sustainability, vast global network and best-in-class products. Visitors will also be able to relax in a lounge and enjoy coffee and Dutch stroopwafels on special days. Parents can o bring their kids to enjoy a Kid’s Corner featuring games and KLM’s cartoon plane mascot Bluey. 

To find out more about the KLM Pop Up, consumers can follow #KLMcares on social or visit popup.klm.com.

The airline hosted its first Pop Up in New York City in June 2015. There are no plans yet to take it to another city, according to a spokesperson.

Starting Oct. 10, San Franciscans can also be on the lookout for KLM throughout the city with the launch of a “Helpvertising”campaign that will include free water bottle distribution, KLM crossing guards and billboards that help people take a great selfie or even find their lost pets. The campaign is aimed at creating awareness of KLM’s focus on customer service.