Around the Net
NY Times Sees Increase in Subscribers & Open Rates With Custom Emails
- Forbes, Thursday, October 6, 2016 3:11 PM
The New York Times increased its list by 14 percent after they began letting subscribers customize their own email alerts. The paper has also seen open rates skyrocket to 70 percent for certain newsletters. The tool allows readers to subscribe based on specific topics, keywords and preferred writers.
