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Absolut Vodka Appoints BBH As Global Creative Lead Agency

  • Campaign, Friday, October 7, 2016 7:10 AM

Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBH won the account after a competitive pitch. Sid Lee was the incumbent but did not repitch. BBH has been tasked with continuing the "#AbsolutNights" campaign.

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