Around the Net
Absolut Vodka Appoints BBH As Global Creative Lead Agency
- Campaign, Friday, October 7, 2016 7:10 AM
Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBH won the account after a competitive pitch. Sid Lee was the incumbent but did not repitch. BBH has been tasked with continuing the "#AbsolutNights" campaign.
