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Trust And Technology Will Drive Email Loyalty

  • Forbes, Friday, October 7, 2016 11:08 AM

When a digital platform reaches the saturation point and overwhelmed users begin to automatically tune out content, what’s a marketer to do? We are about to see exactly that happen in the realm of B2B email marketing, a format that may soon be seeing shrinking returns as recipients, inundated by dozens of marketing emails bombarding their inboxes on a daily basis.

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