NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks

There are many things a person shouldn't come between: dueling rams, boxers in a ring, a kid about to hit a pinata, meat and a cleaver. All these scenarios and more are shown in a 45-second ad commissioned by the UK Department of Transport encouraging cyclists in the UK to "Hang Back!"

The PSA warns cyclists of the dangers of riding alongside lorries, or large trucks, that are making left turns. One-third of bicycle accidents in the UK involve left-turning trucks. The visual of the gap between truck and bike, decreasing in a matter of seconds, is a frightening scenario to watch.

Rather than risk the chance of a collision, bikers are encouraged to hang back and let the truck pass first. AMV BBDO created the ad, directed by Tom Haines of Bold Company.



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