The PSA warns cyclists of the dangers of riding alongside lorries, or large trucks, that are making left turns. One-third of bicycle accidents in the UK involve left-turning trucks. The visual of the gap between truck and bike, decreasing in a matter of seconds, is a frightening scenario to watch.
Rather than risk the chance of a collision, bikers are encouraged to hang back and let the truck pass first. AMV BBDO created the ad, directed by Tom Haines of Bold Company.