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P&G Promises Better Quality Advertising

P&G’s CEO David Taylor says it is planning to further increase its media investment after increasing it by $200m (GBP163m) in 2015, as it looks to increase cut-through and make its products “more relevant” in customers' lives. Speaking at Procter & Gamble’s annual shareholder meeting yesterday, Taylor said that even though organic sales are up 1%, the FMCG giant “still has to do better”.

Read the whole story at Marketing Week »

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