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Chuck E. Cheese Swaps Tokens For Loyalty Card

After 39 years, the company is phasing out tokens in favor of rewards cards. Christelle Dupont, a spokeswoman for the restaurant’s parent company, CEC Entertainment, says the cards “will be easier for everyone.” Easier, of course, for Chuck E. Cheese to collect data on customers’ gaming habits and easier for gamers recover points if they lose their cards.

Read the whole story at Bloomberg »

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