Hilmantel’s appointment, effective immediately, marks her return to Women’s Health. She previously worked at the brand from 2013-2015, most recently as deputy editor.
Hilmantel will be responsible for editorial strategy across Women’s Health’s digital properties and lead direction for the site’s original content.
In addition, she will oversee the creation of digital extensions for the magazine’s in-book features and Women’s Health’s social-media platforms.
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According to the company, Women’s Health has experienced 182% growth on Instagram. Page views on the Women’s Health site were up 95% from August 2015 to August 2016, according to comScore.
Hilmantel looks forward to “expanding WH’s brand audience footprint through creative edit that will drive engagement across platforms,” according to the statement.
Hilmantel most recently launched and oversaw Motto, Time Inc’s brand geared toward millennial women. She has also worked at Food Network Magazine and Cosmopolitan.