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Nearly Half Of Millennials Use Ad Blocking On Their Desktop

  • eMarketer, Thursday, October 13, 2016 2:50 PM
Two in three U.S. Millennials use an ad blocker on a desktop or mobile device, according to data released in July. Creative agency Anatomy Media surveyed 2,700 US adults ages 18 to 24 and found that 46% said they use ad blocking on their desktop, and 31% said they have an ad blocker on their mobile device. eMarketer reports that ad blocking will become more common on desktops and laptops than smartphones. "In 2016, 63.2 million people will use an ad blocker on their desktop or laptop device vs. the 20.7 million who will use on their smartphone," per the analyst firm.

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