Around the Net

Once A CMO Reaches The Top 'They Stop Doing Marketing'

As marketers rise through the ranks to become a CMO, they stop doing marketing, according to the former CMO at Homebase Jo Kenrick. Speaking at IAB Engage yesterday, she told delegates that throughout their careers,  marketers spend time learning how to be better at marketing, but once they are at the top of the marketing team they "stop doing marketing."

Read the whole story at Marketing Week »

Next story loading loading..