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BT And OgilvyOne Split After 15 Years

  • Campaign, Friday, October 14, 2016 6:23 AM

BT and OgilvyOne have split by "mutual consent" after 15 years, as BT looks to consolidate its direct accounts following its GBP12.5bn acquisition of EE. The telecoms giant kicked of a review of its direct marketing accounts in August this year. BT has worked with OgilvyOne since 2001, while EE works with Publicis Groupe’s Chemistry London.


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