Space150 is appointing Char Roseblade to SVP account services to lead the agency's account services department.
Clients include Buffalo Wild Wings, Nike, 3M, American Express, and Red Baron Pizza. She will be based in Minneapolis and report to space150 Chief Operating Officer Dutch Thalhuber.
Most recently, Roseblade was SVP, group account director, at BBDO, where she oversaw the Berkshire Hathaway HomeServices franchise business.
Previously, she spent over a decade at Fallon — both in Minneapolis and London — where she worked with brands such as United Airlines, Citibank, Holiday Inn, and Nordstrom.
She has also spent time at Bartle Bogle Hegarty and Carmichael Lynch.
“Char is an amazing brand-builder with deep expertise in emerging and traditional organizations worldwide,” stated Thalhuber. “If done right, account service in today’s marketplace offers a true competitive advantage to our clients. Her insight, energy and brainpower will help our clients and agency better capitalize on the shifting tides of today’s marketing landscape.”
Roseblade replaces Matt Benka, who joined Fallon earlier this summer as its new director of digital.