Rodale Inc., a sports and outdoor lifestyle media company, announced Tuesday it had hired Interevco to sell ads on three of its online properties, Bicycling.com, Mountainbike.com, and Backpacker.com.
Interevco's focus will be Bicycling.com's
Tour de France magazine and Web coverage.
Intervco and Rodale have a previously existing relationship; the advertising sales firm manages
ad programs for prevention.com, the companion Web site for Rodale's Prevention magazine.
-- S.G.