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The Lines Between Consultants And Ad Agencies Are Blurring

  • The Drum, Monday, October 17, 2016 6:32 AM

It’s a topsy turvy world where Accenture is ranked as a highly rated agency and even advertising commentators are calling advertising a "dirty word." Yet that’s the world we inhabit right now. The digital revolution has redefined and disrupted not only the products and services offered by advertisers, but the very foundations of the industry itself.

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