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Clicks On Travel Paid-Search Ads Rose In Fall, Not Summer, 2015

  • Marin, Monday, October 17, 2016 10:30 AM
Don't rule out travel consumers as the industry moves into fall, especially when using 2015 numbers as a gauge for 2016. While travel-related searches usually jump in the summer months, such clicks actually reached their highest point during autumn 2015, after the traditional travel season, according to a report released from Marin Software on Monday. Consumers may not have clicked on ads, but advertisers spent more to get them to click. The report suggests that "clicks on travel-related searches didn’t peak in summer as expected. They actually reached their highest point in autumn, right after the summer months. However, the difference in clicks between each season remained relatively flat compared to impressions, with only a 7% difference between the lowest and highest points."

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