Of the 400 ad campaigns for which rich media company PointRoll provided technology last month, the three with the largest percentage of mouse-overs were "Infiniti in Black" by Infiniti, Disney's
"Affordability," and ALLTEL's Add a Line. The average mouseover rate for a PointRoll campaign is 9.4 percent, said spokesman Mitch Rose. The three campaigns named by PointRoll had higher rates,
said Rose, but he declined to details. --W.D.
