• by Richard Whitman , Columnist, October 17, 2016

New York-based Deep Focus has bolstered its creative group with the hire of John Reid who will serve as the agency's chief creative officer. Reid will oversee creative for the agency's North American offices and will report directly to CEO Ian Schafer. 

Before joining Deep Focus, Reid was EVP CCO at Wunderman and oversaw the agency's work for Audi, Johnson and Johnson, The Ad Council, eTrade and P&G. Reid also did stints at McCann, ATTIK, CP+B and AKQA. Reid has nabbed a collection of Lions, Clios, ADDYs., Webbys and MIXX awards over his years. 

On joining Deep Focus, Reid said, “I look forward to working alongside the talented people of Deep Focus who are brave and provocative enough to ask questions and defy the status quo. It is this culture of innovation and invention that drew me in to Deep Focus, and I am eager to help continue its evolution towards being each of our clients’ key strategic and creative partner.”