Around the Net
HP Takes A 'Bet' On Diversity Fuelling Creativity
- Campaign, Tuesday, October 18, 2016 6:24 AM
HP was the first brand this year to issue an ultimatum to agencies: put more diverse staff onto the account, or else. The PC and printer maker’s roster of agencies – BBDO, Fred & Farid, and Gyro – were given a month to propose how they would boost the number of women and ethnic minorities in senior account positions.
