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How Cath Kidston Used Email Marketing To Get The Most Out Of A Disney Collaboration

Cath Kidston’s collaboration with Disney has been hotly anticipated, mainly due to a carefully planned marketing campaign centred around messaging to its email customer base. Choosing to release its Winnie the Pooh designs first, with the rest of the collection set to follow in the coming months, it meant that the brand could successfully build hype and anticipation.

Read the whole story at Econsultancy »

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