DoubleVerify Names Steve Woolway Head Of Business Development

DoubleVerify, a provider of authentication services for digital advertising quality and performance, on Tuesday announced the appointment of Steve Woolway as SVP of business development. Woolway will be responsible for growing the company's ties with digital media and technology partners, including brand advertisers that are looking for third-party digital media quality measurement.

Woolway joins DoubleVerify from Sizmek as global VP and GM of Sizmek's data products business, where he led business development and go-to-market initiatives for Sizmek's verification, viewability, and attribution services. Prior to Sizmek, he was president and CEO of Aerify, a company in the mobile and data attribution space. Woolway also held senior business development and sales positions with MediaOcean, Yahoo, Right Media, and NBC Universal.

“As we expand our global footprint and service offerings across large and emerging digital media platforms, Steve will play an integral role in helping them incorporate the tools necessary to maximize the quality and performance for our larger brand advertisers,” stated Wayne Gattinella, CEO and president of DoubleVerify.

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