Drawbridge announced on Wednesday that TapFwd will begin to use its Connected Consumer Graph to better leverage the relationship between on and offline data points associated with a particular mobile device.
TapFwd will integrate Drawbridge’s Consumer Graph into its Cerebro mobile data marketplace.
The relationship “enables partners to more easily tailor a graph for different applications—in this case, audience extension across devices," adding "a layer of transparency and control to [the] entire process,” stated Rahul Bafna, VP of product management and partnerships at Drawbridge.