Ding-Dong: Avon Calls On Horizon For Offline Media Duties

Avon has selected Horizon Media as its Offline Media AOR to handle all of its non-digital media planning and activation in the U.S., following a competitive review. Horizon will work alongside Creative AOR Terri & Sandy (T&S).

Avon has not had an incumbent for offline media in North America in a number of years. The beauty brand became a private company, majority-owned by Cerberus Capital Management in March 2016, when Avon’s North American business separated from the global, publicly-traded company, Avon Products. 

Horizon was tapped for media planning and buying for the "This is Boss Life" campaign designed with T&S to recruit Representatives and ignite brand passion.  The campaign launched on October 7 across national print, broadcast, and radio media.  

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“It is an exciting time at Avon as we work to be the best social selling company in the U.S.  We view ourselves as a 130 year old, $1 billion startup, and value high energy, innovative partners like Horizon to help us build Avon’s future,” stated Jara Witt, director, advertising, Avon.  “Horizon’s data-driven mindset and business intelligence platform is invaluable to us in developing breakthrough media engagement strategies.”     

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