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DMA Launches External Audits For Data Buying And Selling

  • DMA, Friday, October 21, 2016 11:05 AM

Today the DMA announces the introduction of an additional compliance audit for all companies that buy and sell data. In line with the DMA’s drive for the highest standards and a responsible approach to data-driven marketing, the audit has been introduced to provide additional assurance to brands and reinforce the importance of only working with DMA member companies.

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