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Email Still Connecting Brands And Customers Throughout The Day

  • FierceCMO, Friday, October 21, 2016 11:05 AM

The fifth annual "Consumer Views of Email Marketing” report from Mapp Digital found that 98% of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28% say they check email between four and 10 times a day. A total of 32.9% of respondents said they check in on their email actively throughout the day.

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