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Personalisation Is The Key To True Deliverability
- Fourth Source, Friday, October 21, 2016 11:03 AM
With the recent update of Google’s Gmail Android app, customers were given greater control of their mailbox on their personal devices. Blocking a sender means all future mailings are instantly moved to the spam folder. It is essential to ensure that your participants actually want to receive your messages. Personalisation and relevance are crucial. There is nothing to lose.
