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Gating Content To Earn Leads

  • Moz, Friday, October 21, 2016 1:05 PM

Have you ever considered gating your content to get leads? asks Rand Fishkin. He thinks the strategy provides benefits and drawbacks that marketers should know. He details the pros and the cons of each approach and shares some tips for improving on the process, regardless of which route the marketer chooses. Fishkin explains. 

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