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JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too

  • The Drum, Monday, October 24, 2016 6:22 AM

Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. The group has announced it will be bringing 4K screens to the UK in 2017, promising high definition OOH advertising initially on its six-sheets and within the mall environment. 

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