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Double Opt-In Makes For Better Qualified Lists

The double opt-in process will often result in higher quality recipients and lists. Most importantly, double opt-ins confirm the validity of new subscribers by asking them to complete a second step in the opt-in process — usually by clicking a confirmation link in an email that was automatically triggered during the first step. The malicious trend of subscription bombing is on the rise.

Read the whole story at Huffington Post »

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