Costume site BuySeasons has been selling costumes for the last 16 years but has seen conversion rates and revenue per visitor decline 30-40 percent in recent years. In order to combat this drop
off, the company has intelligent search to capture customer
browser behavior and then delivering personalized experiences based on clicks and past purchases. The efforts
have helped the company increase conversion rates and revenue per visitor by 20-21 percent.
Read the whole story at Internet Retailer »