Around the Net
Mobile Is Driving Force Behind Raised Ad Spending
- Marketing Week, Tuesday, October 25, 2016 6:09 AM
UK advertising expenditure is forecast to increase by 5.2% in 2016 and 3.3% in 2017 according to the latest Advertising Association (AA) and Warc expenditure report, but it warns the UK Government needs to avoid “any regulatory uncertainty”. The report shows that UK advertising expenditure saw 5.2% growth in the first half of 2016, despite economic uncertainty.
