Around the Net
Ecommerce Tech Startup BloomReach Buying 'Hippo'
- TechCrunch, Wednesday, October 26, 2016 2:05 PM
Ecommerce personalization startup BloomReach is buying Amsterdam-based Web content management vendor Hippo for an undisclosed sum. As TechCrunch explains: “It’s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage Web content and more generalized digital experiences beyond just ecommerce, giving the combined company a more complete offering.”
