• by Jess Nelson , October 27, 2016

Evergage expanded its multichannel personalization capabilities on Wednesday with the launch of Evergage for Mobile Apps, extending its platform to Android devices and in-app messaging.

Based just outside of Boston, Evergage powers a real-time personalization platform that tracks and collects customer behavior for more in-depth segmentation and marketing content.

It’s powered by the Evergage Core, a cloud-based technology that helps digital marketers increase engagement through more personalized targeting based off of analytics and customer data, whether it’s an anonymous visitor, logged-in customer or business account. 

In addition, the company’s Evergage B2B Detect platform can identify the company and industries of anonymous visitors for more detailed profiles.

Evergage for Mobile Apps now includes support for Android operating systems and native in-app messaging, allowing marketers to deliver personalized experiences via the plethora of Android mobile devices available. Customer data and intent can also be collected from mobile applications to deliver more relevant content through alternative marketing means, such as email marketing or web personalization.   

“By tracking and examining a user’s demographic details, history and in-app behaviors in real time – we’re talking milliseconds – Evergage for Mobile Apps helps marketers engage visitors in the moment, as their interest is piqued, with the most relevant and personalized experiences,” states Karl Wirth, co-founder and CEO of Evergage. “By extending support to Android operating systems, marketers can bring real 1:1 personalization to more mobile apps, making multichannel personalization a greater reality.”

Evergage had previously already supported iOS devices, but its extension into Android is a sound investment considering Android mobile phones have been steadily gobbling up market share from the iPhone. In the second quarter of 2016 iOS market share dropped 21% quarter-over-quarter to only sell 40.3 million units according to the IDC, while Android dominated the smartphone market with nearly 88% of total market share.

 Apple revealed late Tuesday that, due to declining sales, the company experienced its first annual revenue decline since 2001.