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Ocado Trials 'Press For Peroni' IoT Ordering Device

  • Campaign, Thursday, October 27, 2016 6:11 AM

The beer brand is in the process of recruiting 100 existing Ocado customers to test the Press for Peroni app and provide feedback to Peroni, which will help inform the brand’s Internet of Things marketing strategy. The Press for Peroni device, which runs via an iPhone app, attaches to fridges and, when pressed, will add a pack of Peroni to a consumer’s order on the Ocado site.

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