Around the Net
United Airlines Hires Chief Storyteller
- PR Week, Thursday, October 27, 2016 8:01 AM
United Airlines has hired Dana Brooks Reinglass as its first chief storyteller and MD of digital engagement. Reinglass reports to Jim Olson, United’s SVP of corporate communications, with a dotted line to Mark Krolick, MD of marketing and product development. Olson said United created the position in response to CEO Oscar Munoz’s vision for the brand.
