• by Tobi Elkin  @tobielkin, October 27, 2016

Audience-targeting platform ChoiceStream on Thursday announced the appointment of James Smith as chief executive officer. Smith joins ChoiceStream from Criteo, where he led sales and operations for North and Latin America as EVP Americas.

Previously, Smith held chief revenue officer positions at Verve, Flixster, and the Huffington Post as well as senior executive roles at AOL and Sony Pictures Digital Entertainment. Smith replaces Eric Bosco, who led the company into the advertising business beginning in 2011.

ChoiceStream offers a first-party consumer data platform that helps marketers target, engage, and understand the audiences that respond to any given marketing objective -- whether branding, customer acquisition, engagement, or sales conversion.