The Direct Marketing Association (DMA) Thursday announced that it will rebrand to the Data & Marketing Association.
The rebrand is part of the organization's centennial celebration for 2017. It will include a revised mission to lead innovation and business values that includes regulating and monitoring data use.
The organization recently released a bevy of standards ranging from email to data, with a particular focus on pushing data guidelines and compliance audits that run the gamut from the type of consumer data retailers can collect to ethical guidelines.
The DMA’s Board of Directors, Leadership Team and branding experts from OgilvyOne Worldwide collaborated on the name change and branding.
"These steps reaffirm that DMA represents the entire marketing ecosystem of brand marketers, agencies, media companies, data companies and tech companies and is uniquely positioned to protect marketers’ ability to access, exchange and refine data to improve lives and to grow the U.S. economy," Tom Benton, DMACEO, said in a prepared statement.
DMA’s new Chairman of the Board is Michael McLaren, executive global group director at Merkle. Elected to the role of vice chairman is Jennifer Barrett Glasgow, global privacy officer Emeritus at Acxiom.
The DMA also elected a new Board Secretary and Board Treasurer:
Steve Wagner, group president of marketing services at Experian, takes the reins as secretary; Steve Froehlich, SVP of National Direct Marketing, ALSAC/St. Jude Children's Research Hospital, becomes secretary.
Kevin Akeroyd, CEO, Cision; Luci Rainey, SVP of consumer marketing at Comcast; and Cory Treffiletti, VP of marketing and partner solutions of Oracle Data Cloud, were elected to the board.