Deli meat purveyor Hormel Foods is reaching especially deep into its bag of tricks to promote its premium bacon line, crafting a ‘multisensory bacon experience’ based in virtual reality. The Black Market is designed to promote Hormel’s Black Label Bacon— its premium thick-cut bacon line— and is a continuation of the brand’s overarching We’re Always The New Black campaign. The VR videos include original content created by Hormel that takes users through a variety of ‘flavorscapes,’ introduces new users to Hormel’s array of exotic bacon varieties, and perhaps most importantly, allows them to initiate transactions within the experience.