launched an amusing
Halloween-themed campaign that depicted horrific events... for a Millennial. No surprise here, but social media plays a massive role. Each ad in "First-World Horrors" features Millennials dressed up
and becoming overly dramatic about a minor incident... to us non-Millennials, at least. One woman's selfi
e only garnered four likes in three
hours. If her friend looked up from her phone, she might offer some sympathy. Another Millennial is out of storage spac
e and must tragically
delete some photos. The last cli
p shows a man dressed as a taco, waiting for his crush to text him back. It's not looking good.
created the campaign.