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Pepsi Responds To Changing Consumer Tastes

  • Digiday, Wednesday, November 2, 2016 8 AM

As consumer tastes evolve, they expect different things from their preferred brands. Few people are more aware of changes in customer demand than PepsiCo North America Beverages CMO Seth Kaufman, who leads the brand’s beverage portfolio. Pepsi is responding to these changes by transforming not just its marketing but also its product lineup. 

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