Ask Jeeves Web Properties has announced it will use the Google Sponsored Links Program, a paid listings advertising service for use on Ask Jeeves' search sites. Under the agreement, Ask Jeeves and
Google will share the more than $100 million in estimated revenue to be generated from Google's advertisers on Ask Jeeves' search sites over three years. Google's sponsored links service will
complement Ask Jeeves' own advertising products, including its proprietary paid listings product, branded ad units and paid inclusion products. Beginning in September 2002, Google's sponsored links
will replace the third-party paid listings currently featured on Ask Jeeves search sites.