The Dallas-based independent agency will be responsible for all local marketing and communication efforts – including media, creative, public relations and social media services – for 85 restaurant locations. Moroch bested three agencies, including the incumbent, for the win.
"Maintaining a relationship for 35 years takes a lot of hard work. Since 1981, when we won the Dallas-Fort Worth Co-op, a market we still manage today, we've been committed to evolving alongside the consumer and consistently bringing new ideas to the table," said Tom Moroch, founder of the agency. "We're thrilled to welcome the Mid-Kansas and Northeast Kansas Co-ops to the Moroch family, and look forward to growing with our new partners in these markets."