• Venture Beat, Tuesday, November 8, 2016 9:40 AM

Salon stylists may not be known as early adopters of new technology, but L’Oréal is targeting them with its virtual reality hair education program in a partnership with 8i and hair care brand Matrix. The move is a recognition that consumers aren’t the only target for VR, which is expected to be a $30 billion market by 2020, according to Digi-Capital. To get there, business-to-business and educational applications will have to take off. In this case, L’Oréal hopes hair stylists will be able to avoid expensive training trips by using the VR app. L’Oréal said it is always experimenting with new technologies that can solve for specific business challenges. It said it recognized early that VR could have a profound impact on the highly visual and community-driven beauty industry.

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