Around the Net
Marketing Was Ready When Cubs Won World Series
- NYSportsJournalism.com, Friday, November 4, 2016 8 AM
After a drought of 108 years, the marketing floodgates were opened to celebrate the Chicago Cubs World Series victory. Nike, Anheuser-Busch, ESPN, Under Armour, Adidas, Chevrolet, American Airlines and Red Bull were among the brands and companies that hit the ground running with activations almost immediately after the Cubs won their first World Series title since 1908.
