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Facebook Wants To Start Selling TV Ads

  • Re/code, Monday, November 7, 2016 6:33 AM
Facebook is moving a step closer to tapping advertisers' fat TV budgets. This week it will start delivering video ads on apps that run on set-top boxes like Roku and Apple TV via Facebook Audience Network (FAN) ad network, according to a report in Recode. Facebook has teamed up with  A+E and Tubi TV to "deliver ads to people who watch videos on those apps, on actual television sets. Facebook says this is the beginning of a test, and that it hasn’t yet worked out many details, like ad formats and lengths," the report said. FAN will deliver ads to over-the-top video apps in the same way it does to other publishers' apps and websites on desktop browsers and mobile devices.“'We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs,” a company spokesperson said, according to the report. “Our goal is to bring relevant ad experiences to people both on Facebook and off."  Facebook will be able to use the same targeting data it uses on its network and apply it to set-top boxes.

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